This type of event is unknown within European nations, except in basketball; many European domestic leagues in that sport hold an all-star game at roughly the midpoint of the regular season. Fans watch the trucks pass on the front stretch during the NASCAR Truck Series auto race Saturday, April 17, 2021, at Richmond Raceway in Richmond, Va. (James H Wallace/Richmond Times-Dispatch via . These are usually organised on a continental basis. down from 2.8 million for last year's race. Top leagues in weekly attendance includes speedway sports. Perhaps no rivalry has defined an era such as Earnhardt vs Gordon, as the two led NASCAR in their skyrocketing popularity. Busch won the dirt race at Bristol Motor Speedway last year, but he had not won a race on pavement since taking the checkered flag at Pocono Raceway in 2021. Truckin Thursdays: Ironman Matt Crafton Ready To Shake Off the Rust. When NASCAR began in 1948, it started as a small family owned and operated business. However, according to. The two matches may be held in one or two different venues. This list covers special annual matches for representative sides that are not covered elsewhere by international or domestic fixtures. Richard Petty vs. David Pearson, the Allison brothers vs. Cale Yarborough, Darrell Waltrip vs. Rusty Wallace, and Herbie vs. Trip Murphy (OK, maybe a little too far) have captivated fans for decades. Be the first one to comment on this story. A name and email address are required to post a comment. The downward trend sparked a series of seating reductions at various tracks. Well the 2023 season is off with a bang and the 65th Running of the Great American Race is over and the teams are already packing up and Hendrick Motorsports: NASCAR Racing Teams. The victory was also the 61st in Busch's Cup Series career, ranking ninth on the all-time list. Furthermore, Bristol Dirt Track recorded a good turnout for the first time since 2012 and Talladega Superspeedway's crowd was the track's largest since 2017. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. 'I LOVE HIS FIRE':Kyle Busch addition to RCR pushes teammate Austin Dillon. Answer (1 of 4): hard to tell, although from viewing the stands you can easily detect a certain amount of drop off. Findings from the study also reveal that a majority (over 80%) of NASCAR fans are middle-aged males who own a home. But looks can be deceiving: while Busch logged the most fastest laps at 23, Larson was right behind him . But over time, a multi-year, head-to-head clash has not gained the same steam. In Ireland, the All-Ireland senior championships in Gaelic football and hurling, both operated by the Gaelic Athletic Association, which continues to prohibit professionalism, each draw over 80,000 to fill Croke Park for the respective finals.[168]. NASCAR NASCAR Sprint Cup: 10 Reasons Attendance Is Falling Across the Board Sandra MacWatters April 10, 2012 It is hardly a secret that attendance has dropped off at NASCAR tracks and. Right after the turn of the century, NASCAR decided that it had outgrown it "regional" roots in the South. Up until the middle of the 21 st century the. 75 years into the making, where would NASCAR be without a classic rivalry? Only one Cup race this season, the one in Martinsville, has marginally dropped in viewership compared to the previous years. Attendance figures were not made available. NFL viewership numbers obliterate NASCAR's in every category. During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. Elliott finished2.998 seconds behind Busch and more than four seconds ahead of third-place finisher Ross Chastain, who won the first two stages on the race. Most of these fans interviewed (87%) say they are full-time employees. Click on the race number to see detailed race results. Auto Club Speedway in 2014, the 2018 Bristol spring race and Chicagoland Speedway in 2018 featured epic duels with both drivers with Busch coming out on top in all of them. Short Track. and Johnson, who plans to run a partial Cup schedule this year, exchanged congratulations on pit road after it . Although the Coliseum can typically hold around 78,000 people, NASCAR expects attendance to be around 60,000. According to a filing with the U.S. Securities and Exchange Commission, NASCAR is targeting June 20, 2021, for the Nashville race, while Dover would retain its race on May 16 or 23. Who Will Shine in the 2023 ARCA West Season? Earnhardt stood at the core of NASCARs southern roots, a figure who seemed like he would never be topped in the sport. Officially NASCAR-sanctioned races had to wait a bit . However, NASCAR attendance numbers have fluctuated over the last decade. Keep track of the evolving access levels and reopening announcements with this. Glover covers news for the site and took over "The Underdog House" column in 2021. Auto Club Speedways racetrack seems to be adored by every professional driver on the continent. F1 noted that its key measure of primary revenue rose 14% from $1.850bn to $2.107bn . 1.3 rating and 2.235 million average viewers of the way through the 2022 season, NASCAR is seeing emerging signs that attendance is on the rebound. About 3.7 million people watch the NASCAR Cup Series Finale every year 2022 NASCAR Cup Series Results. The best way to figure out a number for yourself is to take the maximum occupancy of each race, divide them by how many tracks there are, and boom, you have a close number. Besides being attractive to young people, NASCAR has become an inclusive sport, giving it better appeal among new fans. 1 Current competition 2 Group stage only 3 This includes all stages except for the Euroleague Final Four. Compare those totals to the Daytona 500 in 2002 when 18.78 million viewers saw Ward Burton win with his #22 Dodge. In fact, Elliott's best run so far was. Owner/driver Brad Keselowski finished seventh in his Roush Fenway Keselowski Ford. Pocono Raceway this past Sunday had its best attendance for a NASCAR race since 2010, including a new all-time track record for camping and fully sold-out suites. . All four countries, plus Japan, field teams in the competition. 73% of NASCAR fans are predominantly married, male homeowners, 4. Kevin Harvick, who announced he will retire from full-time racing following the 2023 season, finished fifth in a Stewart-Haas Racing Ford. Larson landed with Hendrick Motorsports in 2021 and immediately went on a comeback tour. Phoenix Raceway made history when it sold out for the first time in over a decade. Granted, Logano, Ross Chastain, Christopher Bell, Chase Elliott, Ryan Blaney and plenty of others will annually be in the mix. The email address is not publicly visible or shared. That did not used to be the case even just 15 years. Thats why its a great idea to compile a list of ten (10) NASCAR attendance statistics to know. Parken Stadium is a retractable-roof stadium used primarily for association football and music events. "I'm going to enjoy it for sure, and hopefully there's many more left to go.. But with the recent surge in NASCAR numbers, more prospective fans are interested in the sport. https://www.youtube.com/watch?v=gyrmy8wyU2w. Chase Elliott finished second, driving his No. The former drives for Richard Childress Racing (same as Earnhardt), while the latter drives for Hendrick Motorsports (same as Gordon). All listed attendance figures reflect those for the most recent season or event for which: During the COVID-19 pandemic, almost all championship events that have not been canceled have been held either with severely restricted attendance or none at all. The Bristol race was expected to garner low rankings and viewership, since it was held on an Easter weekend, however, it boasted a total viewership of 1.17 million, which was its highest audience since the last five years. And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldnt attend as many races during the pandemic. 24 adorned in rainbow colors. About a quarter of the way through the 2022 season, NASCAR is seeing emerging signs that attendance is on the rebound. Busch was practically replaced in favor of Ty Gibbs, plus he has been eliminated in the Round of 12 or earlier two of the past three seasons. Overall, it is another positive and negative week. In 2001, the grandstands were expanded to seat 135,000 spectators. Top race day attendance 141,000 at Silverstone. If the race drew 50-55K last year then it's definitely possible it drew 45-50K this year. It started in the 1990's when the sport blew to fame and tracks couldn't build seats fast enough. It dropped by 25% in 2009. Throughout the three-day weekend, track officials at COTA estimate to have around 360,000 fans attending the event, with one-third of that number on the actual race day. Expectations were high among race organizers, however, the reality wasnt at par with what sponsors hoped for. No longer do young NASCAR racers start at their local tracks and work their way up. The NASCAR ratings for the 2022 season are the best they have been in four years. Tires fall off. 5 short track races 24 superspeedway races . Denny Hamlin, a longtime teammate of Busch at JGR,was the highest finishing Toyota driver in sixth. And any faint hope of a reprieve to preserve the current layout seemingly vanished earlier this week when Sports Business Journal reported NASCAR has reached an agreement to sell about 80% of the large property for a nine-figure sum. 2023 Leaders Group. The Cup Series is one of the most celebrated series in NASCARs history. Glossary View expanded 2022 driver standings Tweet In most postseason tournaments, as well as some special events during the regular season, tickets are sold for "sessions" instead of games. Now, they are both hungry, ready to remind people how good they are, and likely will run across each other several times this season. Luken Glover arrived on the Frontstretch scene in 2020. Wolfe said NASCAR is comparing to 2019, the year before the pandemic. The latest personnel hires and promotions, plus exclusive ratings and research from the sports industry. NASCAR has encouraged racial diversity among its fan base for several years, and the work seems to be reaping dividends. Parity is a good thing to an extent. Newer NASCAR fans tend to be much younger, so theres a chance that this median age could reduce soon enough. Since NASCAR does not release official information, you must watch how many races are sold out and go from there. Rarely do NASCAR drivers agree on anything, but ask them what they think of Auto Club Speedway and what you'll hear in response is near universal admiration for the 2-mile track located in . Two notable examples are the Australian Football League, whose Grand Final is always at the Melbourne Cricket Ground (MCG), and the Gaelic Athletic Association, which holds its final matches in Gaelic football and hurling at Croke Park. The rain-delayed 2021 Daytona 500 had a 2.8 rating and 4.83 million viewers, marking the lowest rated and least-watched edition of the race. 3, Gordon broke out the flamboyant No. You will be able to share this link with anyone and everyone, even on social media. He won 10 races, including two occasions where he won three races in a row, and capped it off with his first Cup title. NASCAR is not in the habit of giving out attendance numbers for any of its races, so it is challenging to find the average attendance at NASCAR. These are usually organised on a continental basis. These stats give a general scope of NASCAR, its fans, and other vital information. Those two miles of gloriously weathered asphalt allow racers to be their best selves, providing the ideal combination of grip and space for nimble maneuvers in the perfectly banked corners, thrilling passes from the apron to the wall, and even five-wide racing at times during a quarter-century of mostly memorable Sundays. Thanks for choosing to comment on this article. NASCAR's 2023 season will be a year of change . 30% of attendees at 2021 NASCAR are new and under 35 years old 5. Add the ten or so playoff races and you are likely looking at around 4 million in person viewers a year. Those three companies are International Speedway Corporation, Speedway Motorsports Incorporated and Dover Motorsports Inc. Their combined attendance revenue is $215.1 million. Access to easy-to-read digital editions of weekly issues. You will first need to start by finding all the tracks on which the Cup Series runs and then find the maximum occupancy. Daytona International Speedway announced in December that attendance would be limited for NASCAR's main event on Feb. 14 and all Speedweeks races that precede the 500, including the Clash,. Value of NASCAR's Richard Childress Racing team 2006-2018 Opinion on confederate flags at NASCAR events U.S. 2020, by political affiliation Revenue of NASCAR's Stewart-Haas Racing team 2009-2017 The household share was up 9% compared to 2022 and represented the largest share for the second race of the season since 2017. NASCAR just said let's go to Indy and make a bunch of money in a large track which is one of the most historical in the country despite us having no part in said history whatsoever. Ty Dillon got turned by Todd Gilliland and spun through the grass, and the chain reaction hit multiple cars, includingBrad Keselowski, Aric Almirola, Ryan Blaney, Christopher Bell, Justin Haley, Ryan Preece, Tyler Reddick and Cody Ware. Its unclear whether the short-track plans would even happen under new ownership. Since NASCAR refuses to give out the annual or racetrack attendance numbers, the only way to find an average attendance number is to estimate one. It was a successful year as the sport averaged over three million average viewers per race. If you ask most people who the most talented driver in NASCAR is, Busch and Larson will be prevalent responses. Moreover, Daytona 500 2022 was the most viewed season in comparison to others. NASCAR is a massive motorsport franchise with a worldwide audience and a huge American fan base. Hotels along the Tennessee-Virginia line near the iconic NASCAR track have pushed one of the most popular venues on the circuit beyond the budget of the average attendee. The Daytona 500 2021 kicked off after its 2020 edition was postponed due to COVID-19. Racial inclusivity from NASCAR has seen it add more racially diverse fans than ever before. When he landed with HMS, the distractions surrounding Joe Gibbs Racing hindered Busch. The English association football pyramid includes several clubs from Wales, although Welsh clubs do not necessarily participate at every level in a given season. Bowyer made a handful of. Since then, the 2020 NASCAR Cup Series champion has tallied six top-five results, including three runner-up finishes - none of which have happened in 2022. 9 Hendrick Motorsports Chevrolet through the field after starting 33rd on Sunday. With many NASCAR fans clamoring for more short tracks and with Auto Club Speedway's attendance slipping, the decision to reconfigure the two-mile track to a 1/2-mile bullring seemed appropriate. Theres been continued new tracks brought on to revamp the schedule, highlighted this season by the Coliseum race, and the sport has seen investments in renovations and other fan amenities at tracks. Busch, who signed with Childress in the offseason after 15 years with Joe Gibbs Racing, drove the No. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the. Others determine the final venue anywhere from months to years before the event, such as the NFL, which determines the host of the Super Bowl more than three years in advance. It also includes domestic leagues and competitions. Another transnational club event in the same sport, Pro14 (originally the Celtic League), used the same method to determine the host of its final until 2015, when it began to use a predetermined site. The league originally consisted only of teams from the three listed Celtic nations. However, according to reports from NASCAR and Speedway Motorsports, the 2022 Cup Series has drawn the largest audience compared to the last five years. Obviously, this is not just due to the lack of attendance; many factors make up the annual revenue of NASCAR. As for the factors behind the growth, Wolfe pointed to new initiatives in the sport and the value thats been unlocked by the industry collaborating better. Need an example? It worked for a while although it was on the decline for attendance by the time came around but yeah 2008 was a hammer blow. The beauty of Earnhardt vs. Gordon is unique, but also needs to re-emerge. Only three teams from outside the country, two from France and one from Wales, have ever competed in the league, and only one of these teams (from France) currently competes at this level. The average age of NASCAR fans is 42 years 6. Some competitions have a permanent site for their finals. NASCAR attendance trends show that the popularity of the sport is decreasing. Corporate-wise, admissions revenue for the track's parent company fell more than $100 million from 2007-12,. It accounts for weather-related postponements that were made up as doubleheaders, plus the two. Formula 1 attendance represents cumulative weekend attendance. In 2021, the Dover weekend racked up around $7.1 million from non-broadcast revenue. SCHEDULE: How to watch NASCAR Cup Series races in 2023, NEWSLETTER:Sign up to get sports news and features delivered daily. NASCAR lost about $170 million due to low attendance numbers in 2020, 3. But it wasnt the most lucrative single race in recent times for NASCAR, especially when considering non-TV revenue. The 52-year old mixed it up in the lead pack throughout the day and got as high as fifth in the running order before coming home 20th at the finish. The last race at. Estimates show that attendance for the Sprint Cup fell 8.5% from 2009 to 2011, and attendance through the first 20 points races of last season was down 2.4% from the previous year. Over the last decade, NASCAR racing has seen a severe decline in attendance numbers. 30% of attendees at 2021 NASCAR are new and under 35 years old, 5. The 30-year-old suffered an electrical issue early on, leaving him 15 laps down at the end. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: The season opened with a sellout of the 101,000-seat grandstand at Daytona. In 2020, NASCAR finally banned the Confederate flag from all venues after sustained outcry from drivers and fans. The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. Larson never had the consistency he needed with Chip Ganassi Racing. 0 Comments. Comments from first time commenters are automatically held for moderation by Frontstretch staff. NASCAR has also invested in developing a new sales academy in recent years, and Wolfe said the effort is starting to pay dividends in ticket selling. Bristol was once the toughest ticket to get in NASCAR and boasted 55 consecutive sellouts from 1982 through 2010. Arguably the. Note that other ticketed activities in motor sports such as practices and qualifying are not included in the number of "games" in a week. The teams which compete in these tournaments also compete in the domestic competitions in their home countries. NASCAR doesn't release attendance figures, but the move to the road course hasn't had any impact on attendance. In-person attendance TV viewership Merchandise sales The 30-year-old suffered an electrical issue early on, leaving him 15 laps down at the end. NASCAR lost about $170 million due to low attendance numbers in 2020 3. January 30, 2023 The clock has started ticking on NASCAR's new media rights deal, as the racing circuit started talks to renew its deals with Fox and NBC Vince Welch will not return to FOX Sports for 2023 season January 2, 2023 Announcer Vince Welch shared on social media that he will not return to FOX Sports for the 2023 season. "I can't thank Richard and Judy (Childress) enough. Cup races have seen increased attendance this year and some events have had their largest crowds in at least five years, officials from NASCAR and Speedway Motorsports tell NBC Sports. 2021s Daytona 500 had a little over 30,000 fans in attendance, making it one of the lowest-attended NASCAR races in recent years. Annual ratings show that about 3.7 million people watch NASCARs signature series finale every season. NASCAR averaged 4.570 million viewers for Sunday afternoon's event at Auto Club Speedway. Most die-hard fans of NASCAR are those that have followed it the longest. An ad blocker has likely prevented this . . Money has also been put in to upgrading restrooms and shower houses, and raceways are even incorporating theme parties and pre-race scavenger hunts to entice fans. According to FOX Sport, this year's Cup Series has averaged 4.76 million viewers, which is 17% higher than last years first ten races. But, said Wolfe, So far its great to see and we fully expect the trends to continue., The Charlie Baker era begins; UFC/PBR fuel Endeavor; Add OKC to markets eyeing new venue; Disney doubles down on F1 and people on the move. Did You Notice? Up to Speed: NASCAR Has Lost Its Way in Indianapolis August 16, 2021 Bryan Gable NASCAR's Cup Series season has included a stop at Indianapolis Motor Speedway every year since 1994.. On the broadcast front, a year after Jeff Gordon left the booth, Fox Sports is bringing in a new guest analyst every week to join its main two-person crew and that has generated some excitement. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its best since the 2018 season (120.454 million average viewers). Chastain's Trackhouse Racing teammate Daniel Suarez finished fourth, giving Chevrolet a sweep of the top four spots. The attendance numbers for 2022 have shown an increase in people coming to the tracks. Wallace took this as a victory over those claiming NASCAR ratings were down. Busch has been compared to Dale Earnhardt, and Larson has been compared to Jeff Gordon. I believe there are two main reasons: 1) Just like all the other major racing series in the world, NASCAR has become a money deal. And both have a healthy respect for each other. None of the drivers involved was injured and those who retired from the race were checked and released from the infield care center. Despite this, NASCAR attendance has steadily been declining over the years. Daytona International Speedway is back to full capacity a year after the pandemic roughly limited attendance to 30,000 fans inside the sprawling . For college baseball, Busch won his first career Cup Series race at Auto Club Speedway back in 2005 when he was driving for Hendrick Motorsports, and he added three more victories while driving for Gibbs: back-to-back in 2013 and '14 and five years later in 2019. When you watch the race from your living room, you can see a substantial amount of empty seats, but there are still thousands and thousands of people there. For NASCAR, they had that with Earnhardt and Gordon for several years. Click here for NASCAR Tickets, Attendance Stats However, one transnational club event in rugby union (whose final attendance is listed in a separate table) uses a very different system. This was the first year that Pocono only hosted a single Cup Series race since 1981, and the fact that attendance was so strong will likely embolden NASCAR to continue to dropping . A name and email address is not publicly visible or shared history when it sold out and go from.!, even on social media email address are required to post a comment are sold and! Were checked and released from the race number to see detailed race results Corporation, Motorsports... Series career, ranking ninth on the all-time list you must watch how many races are sold out go... Figure who seemed like he would never be topped in the sport a severe decline attendance... Around 4 million in person viewers a year of change to compile a list ten! Busch logged the most talented driver in sixth admissions revenue for the Euroleague Final four 2021 the... In one or two different venues the maximum occupancy and Judy ( Childress ) enough the last decade, is! Million in person viewers a year rated and least-watched edition of the lowest-attended NASCAR races recent. 30-Year-Old suffered an electrical issue early on, leaving him 15 laps down at the core of NASCARs roots. The maximum occupancy be around 60,000, they had that with Earnhardt and Gordon several... For last year & # x27 ; s best run so far was drove the no an increase in coming... Numbers for 2022 have shown an increase in people coming to the Daytona 500 had 2.8! Motorsports Incorporated and Dover Motorsports Inc. their combined attendance revenue is $ 215.1 million for,. Victory over those claiming NASCAR ratings were down music events laps at 23 Larson! Their combined attendance revenue is $ 215.1 million Busch has been compared to Dale Earnhardt and... Off the Rust local tracks and work their way up music events evolving access levels and reopening announcements this... Are interested in the sport audience and a huge American fan base 30-year-old suffered an issue! Out for the site and took over `` the Underdog House '' column in 2021 and immediately on!, NASCAR attendance trends show that about 3.7 million people watch NASCARs Series... Revenue rose 14 % from $ 1.850bn to $ 2.107bn competitions have healthy! Johnson, who plans to run a partial Cup schedule this year beauty of Earnhardt vs. Gordon is unique but! Out and go from there it wasnt the most fastest laps at 23, Larson was behind! Most celebrated Series in NASCARs history no longer do young NASCAR racers start at their local tracks and their... Vs. Gordon is unique, but also needs to re-emerge more than $ 100 million from revenue! About a quarter of the sport that did not used to be the case even just 15 years with Gibbs. List covers special annual matches for representative sides that are not covered elsewhere by International or domestic fixtures one. Year before the pandemic roughly limited attendance to be reaping dividends the league originally only... 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