Mm-hmm. But if youre growing indoors, you can do hydroponic so you dont have to cart soil into your home. We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for our boiler client. Or is that, is that getting harder, um, to enjoy it because of all the, the other responsibilities you have? Find your friends on Facebook. The campaign hook was pretty clever. And brands want to come to you and say, oh, hey, like, you know, we'll pay you x to, to promote our product. I mean, it's tough to me, it feels inevitable that the whole niche site thing at some point def it. It's gotta be an interesting juggle. That probably goes into a deeper discussion, but I would say if you're gonna get into commerce, like offer the best possible thing you could sell to your audience that they're sort of screaming for. Never had been in one myself at the time. I'm gonna, the revenue streams I have, I'm gonna just gonna keep pumping those. I wrote like three to four more articles about a particular, you know, higher priced item and voila, those ranked like very quickly cuz there's, it's e even more niche than the original. You wont have to approach gardening as formulaically with raised beds versus with hydroponic. This was 2017, so there were like four, um, and they were all like 30 to 60 minute shows about a particular topic, usually with a guest. Not Facebook. kevin espiritu married. And um, I'm just curious to learn, uh, yeah. Yep. I think I, I did get a little bit more tactical about where now it's, it's, it's the power law with a lot of this stuff in, in our space where it's like, okay, you know, let's say you're making $2,000 a month on, on Amazon, or let's just go back and say, you're making the 400 that I, I was making, it's pretty easy for me to export the, the Amazon sales for the month, right? It's like, to me, the, the niche site or the blog is a way to launch every other media in a sustainable way. , you know, sounds like, uh, you know, you had some real breakthrough in 2016 and then 2017. Copyright 2023 S Media International Corporation. Yeah. Maybe that's the better. Required it almost, if I wanted to do what I wanted to do, um, which is there, there's an opportunity in gardening to just build the next generation garden company from media all the way down through the products. So like, in the early days of Epic, let's say, let's say I just never wanted to offer product, right? Um, so I thought I had this sort of clever model there, and then I put that on pause to scale the, the, the, the blog up to a point where it actually paid for my. You cant go wrong with a good hand pruner. WebNo mirando nosotros las cosas que se ven, sino las que no se ven: porque las cosas que se ven son temporales, mas las que no se ven son eternas. Um, again, going to that top 50 pages idea where I profiled things and like put 'em in and, and then there you go. Yeah. And so if I can make, like I have a, I have a 45 minute video for example, on, on how to grow microgreens, which are like really small baby greens. It just, it just doesn't work. And so I started building a base out there. Webdepartment of treasury austin texas 73301 phone number; wii sports club unable to acquire data; randolph high school track and field; huntley ritter parents Um, so I just recorded. Um, you know, built your wings on the way down as a mentor of mine, used to say, jumped off the cliff and built your wings away to a degree. So if I can get him to make it with us, then I will do that. And gardening in general is getting more popular and so I'm like, there's, there's probably new stuff we can make that the form factor's not quite right cuz most of the garden stuff comes from the farming world and it adapts down to the gardener, but it doesn't perfectly fit. It's like, am I maxing my current input? If you go to your, like, I was on your YouTube this morning, you're still the guy mm-hmm. Learning about urban gardening was eye-opening for him. I didn't want to do one of those three roles. I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small I mean, I would say this, like I know very few businesses that are in the media world and niche site blogging is media. So I guess you could, you could call that the founding. Espiritu has been gardening since he was a child, and he created the channel in 2013 to share his love of gardening with others. Uh, and we have the education to bring them through the whole journey. What was. Kevin Espiritu is organizing this fundraiser. It's, it's more than just the niche thing. Arizona Republic. His mission is to teach 100,000,000+ people around the world how to grow their own food at home. Day. , literally getting product from overseas, getting over here. Kevin started a gardening niche site following The Authority Site System (TASS) course. We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for a boiler client. Again, it's niche sites, plural Niche sites.com/trial. , I'm guessing that pivoted you into some of the things you, you chose to do with Epic gardening. So I was sort of sniper shotting all these keywords and just making really obvious bets on, okay, this keyword, this difficulty level, this, you know, this amount of traffic, just write the best article on it. So why, why really would you let a brand sort of access your audience when you, you could just serve your audience, right? And so I think at the time Epic actually have a chart. For like $35,000, I think. I like synthesizing information and kind of like translating it into different formats. I don't like the term, but that's sort of what you become. Or for the prior year. A company is a Ride from the, uh, the basement of my old condo, , $400 a month, hydroponics, you know. He decided to repurpose some of his best content onto YouTube and social channels to diversify his traffic sources. That's crazy. Um, Nevertheless, like had I not been proactive to do it, I wouldn't have even had the chance. He produces great content and it's so fun to hear how he's done that along the way. Massive publications picked up our story, including the Sun Express Mirror, Wells online, and a few more dozen publications giving our client links, lots of links and lots of happiness hormones. Yeah. Uh, again, thanks for for joining us. Um, you know, tactics have changed a lot, but at the same time, I've, I always find a lot of the basic store remain the same. It's how I kind of came up, so to speak. , almost like slap your face, obvious type of wins back then. Like, if I didn't offer, I could have tried offering, for example, Jared, like, A little hand tool made in China that everyone else has. There's obviously like blocking and tackling stuff of like, okay, well you have to get a customs broker and stuff. That's, that's the goal at least. We're, we're tracking towards somewhere around 15 to 20 this year. . You know, at 5K you're looking at 60 k in revenue. , um, for people who are stuck on that, um, you talked about how to use it across different mediums, but also how to take one topic and then write a whole bunch on that general topic, but getting really specific. And so I think it's just like realizing what you actually. Making the content and developing the team, the operational side of like running finance and like, what's your cash conversion cycle and your inventory, you know, what's your inventory planning? Right. Um, I like the teaching aspect of it. We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing. It's great. There's a seasonality curve on all of your demand because it's a seasonal business. Jared: was, um, when you made the transition, what was the website doing in terms of, you know, was, was it earning. It, it's just not, it's not true. Menu. Kevin celebritopedia.comKevin'' s individual network of family members, buddies, connects & next-door neighbors consist of victoria shea, guadalupe tapia, kathleen shea, annette shea and also natalia. Again, it's niche sites, plural Niche sites.com/trial. I mean, that's, to me, that's enough to, to live on as far as my own personal goals at the time. Epic Gardening: Simple, Practical Gardening Tips, Kevin Espiritu (Plant Daddy) (@KevinEspiritu) / Twitter, Botanical Interests High Quality Seeds and Garden Products, The Authority Site System by Authority Hacker, How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites. And it was ad sensee, I believe, still at that time. Kevin, thanks so much for, for coming on the podcast. Mm-hmm. I, I just recently updated my background, so I feel pretty cool. ( 2 Corintios 4:18 ) Este libro fue escrito para brindar instrucciones claras, paso a paso, sobre cmo abrir tus ojos espirituales. So let's say, you know, you're making two bucks a copy and you make 5,000 on your advance. I guess a follow up. That's really not that good. Yeah. Right? But still, it was further than I'd ever gotten. And so same traffic, quadrupled rpm, pretty easy way to grow your revenue, right? 0:36. Um, and there you go. And, uh, I can't wait to dive into the details. Almost like a ball that you haven't dropped yet. Uh, some really sort of big heavy hitting books, which really cool model. Along the way where you made those. Kevin was able at different points to do all of these things. Hey, I've got this topic. Um, raised some money for a, what I thought was a genius idea at the time, which was a personal relationship, uh, app to like, help you have a better relationship. Right. That's a very detailed guide. Right? And then I was like trying to figure out how to get internet into the container so I could, or into the shipping, like the storage container so I could like print the labels. Uh, so we, we still make, we'll make seven figures on everything that's not product revenue, but it still doesn't move the needle relative to product revenue. I mean, if, let's say, you know, in my world you've got how to grow basil, right? Mm-hmm. The blog, it does pretty well. It is a known fact, at least in the boiler trade, that if you keep your boiler off for many months, it might rust and it might get you into trouble if you keep it turned off from spring to next winter. So I wrote like the first 400 in-depth gardening articles, right? I would click on it. This way they can avoid. Yeah. WebBio | Kevin Espiritu Bio Heres a brief timeline of how I came to be who I am right now in the world of business and content. Um, and build, build it into like this media network that has a product network. Join Facebook to connect with Kevin Espirito and others you may know. That's crazy. , uh, you know, does have, uh, some elements to a brand and a community going for them. And then by the end of that year, so about six months in end of 2016, I was hitting four 5K a month in, in revenue. And there's a lot of opportunity to improve them. or. Jared: I think even looking back into 20 16, 20 17, those time periods, like that's a probably everyone would consider a pretty fast rise to growth, right? He made the gardenand teaching people to gardenhis They, they're injection molded cheap, you know, virgin plastic, which means new plastic that's very thin that will break and go to a landfill. Look no further than niche sites.com. And I didn't, I scaled the team too slow to catch up to that cuz I was like, yeah, I'm just making videos and selling products and having fun with this thing. Mm-hmm. So it's interesting cuz like I, I had, I went full-time on a site that technically existed for a few years but had just languished, right? Four $5,000. WebKevin Espiritu. Um, so that was a killer growth move. Kevin Espiritu has been teaching the world how to garden for more than 10 years. And that could have been like, it looks easier to, to sell. Epic Gardenings Kevin Espiritu walks us through the basics in prepping a raised bed this season. It's just me talking into a mic, into like an audio recording app and I just stopped and then I just trimmed the ends and uploaded it to Lipsen. And, yeah, I mean, as far as like revenue's perspective, we sell mostly products these days, which I'm sure we'll get into. But yeah, I mean, in 2020, um, we went from, I think in 2019 probably did about half a million in revenue, uh, across the company. And I hired him like full-time. But I don't really know if that's the case or not. Um, And he's just doing his best to like become as resilient as he can. What were some of the key things that made your site, Well, I had, so to be clear, I, I had some advantage over like a builder who would've started the site in 2016. Uh, you just, you my next question, you just, you literally just teased it. . Um, and the thing I always say is like, it's, it's the power law of the power law almost with product. Resource: Kevin www.sandiegohomegarden.com Um, so there's a lot of product opportunity there. Mm-hmm. Is there ever too much water or do the plants self regulate? of your brand and certainly at a time, I mean, even nowadays there's a lot of debate about that in the website building space. And so it's like, okay, well what's every format you could do that in? But he's expand. Maybe, um, from a, a website and social media standpoint, maybe, whether it's. It just seemed to work as far as the earnings piece. I love your background. Before we jump into the podcast, I wanted to let you know that today's episode is sponsored by Search Intelligence. That might mean making a decision between planting in a raised bed outside versus a hydroponic system that can be used to grow lettuce, broccoli, cauliflower, and more indoors. So really, unless you, unless you earn out your advance, cuz in advance doesn't mean it's free money. I don't wanna say repurposing content, but taking one piece of content and using it as much as you possibly, possibly can. And so I was like, well, what's the easiest podcast I could possibly make? . So these basic, basic things I didn't know. Right. WebThe Espiritu family name was found in the USA in 1920. Jared: um, man, Kevin, that hour flew by, uh, . He continued and expanded into developing his own products, of which now that makes up over 90% of his revenue. Jared: I mean, I mean, from your standpoint, is it almost like, do you still enjoy doing a lot of the social stuff, being the face of the brand? As soon as products became 50% of revenue in the first year in 2020, it was 88%. If my rankings drop, my views don't drop commensurately. So maybe it's coming, maybe. Kevin is a website builder that started this website about eight or nine years ago, and while it started out as just a website has grown into a very large brand, Kevin's website gets millions and millions of page views. The, the, the blog, the affiliate, the, the brands, like all that stuff is just supplemental to the main business, at least in the garden space. Little did I know that was probably not that bad at the time. Yeah. And then there's like the linear growth of I just need more traffic to monetize more on the current channels that I have. Uh, so that's my hot take and I know some people don't agree with that. Yeah. WebKevin dice que estuvo en la reunin y sus ojos fueron abiertos completamente al reino espiritual. I think a lot about that. So good to have you. Probably put 18 months in there, left in 2016 to go full-time on Epic gardening. They make their own, they make their own alloys and stuff. The physical products in the garden space specifically, the world is vast, right? Kevin has many family members and associates who include Lisa Espiritu, Michael Espiritu, Bryan Espiritu, Gustaf Rooth and Mark Judd. Right? Yeah. That wouldn't benefit from having a human person to connect to. WebKevin Espirito Profiles | Facebook View the profiles of people named Kevin Espirito. Look no further than niche sites.com. But you clearly made decisions along those lines and, and maybe could help Yeah. I, I didn't have enough articles. Jasper AI Review (Formerly Jarvis AI): Is It Still The Best AI Writing Assistant? WebKevin has many family members and associates who include Lisa Espiritu, Michael Espiritu, Bryan Espiritu, Gustaf Rooth and Mark Judd. But you could do the same thing in a 15 minute or 15 second TikTok video too. It'll, it'll be the packs with the illustrations on it. So at least I had two versions of the same thing going that aren't dependent on one another. Um, because we, I sort of saw, like, I, I never thought I'd raise any, any investment, but, um, the, the market, the garden market sort. WebIt was released on October 3, 1989 by DaySpring Records, marking the band's return to the Word family as the early version of Petra was signed to sister label Myrrh. Like, I know a guy, uh, I think his name's Mike Niche twins or something on Twitter. So to me, I was like, oh, this is the actual model of the company. I mean, what businesses do you know today that actually by knowing about them, they, they become in, they become worthless. WebHomes and businesses lost roofs and trees and powerlines were upended. How do you choose between a raised garden bed, a hydroponic system, or a vertical garden? A year. soluciones665 lunes, 4 de julio de 2022, julio 04, 2022 WIB. Uh, and then when I bought the, the container, so I bought a shipping container, like I said, for 35 grand. A Visit to the San Diego Home and Garden of Kevin Espiritu. He operates at like a 99.2% profit margin of his business. What did the next couple years look like as we kind of got into the twenties. Welcome to the Niche Pursuits Podcast. belongs to m espiritu and also victor espiritu. Uh, how do I do that? So, so I think about like, what can't be faked. Here at Sunset, were currently on a mission to demystify gardening for first-timers. We spoke with Espiritu to learn how to plan out your space, choose the right gear, and pick the best soil. So my word of mouth was the landing page. So that was like an exciting thing. Kevin Espiritu YouTube Star #231141 Most Yeah. And you know, guys like the Authority hacker guys bug me all the time to like, make, make, make a course. Web lanzamientos Perfecto Imperfecto en las voces de Rubn Flix, Norberto Vlez y Kevin Ceballo. You jumped in, you just kind of jumped in one day and did it and learned. I wanted to let you know that today's episode is sponsored by Search Intelligence. Uh, and then I, I started showing him in the content and people really liked his energy. Introducing niche sites.com. I love it. And you just pay a service fee for that. I think that mostly the blog helped those grow initially, but the reciprocal doesn't really happen that much where the YouTube doesn't really help grow the blog all that much. And obviously that's gonna be different for every person and every brand. Mm-hmm. So maybe I, maybe I could have. Massive publications picked up our story, including the Sun Express Mirror, Wells online, and a few more dozen publications giving our client links, lots of links and lots of happiness hormones. Can I sell these in America? Well, I, I'll say, not that I haven't pulled it off that well, to be honest, and at least from my perspective, because you know, I'm running. 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