Cancel culture is particularly rampant in the beauty industry. Apparently, Juvia's Place posted a tutorial by Maggie Carrie in which she used a term that is considered a slur to Asians (you can see the term in screenshot below). They are known for highly pigmented eyeshadow palettes. I ain't know. Great job!!! I am upset that there is no customer service number. Looks like after the Juvia's Place drama that ensued earlier this week, its founder and CEO, Chichi Eburu still has some things to get off her chest. JACKIE AINA JUVIA'S PLACE JACKIE AINA JUVIA'S PLACE DRAMA REVIEWFOLLOW FUMI https://www.youtube.com/user/FumiFashionandBeautyBUY T SHIRTS, HERE https://tees. I was sent an order I had cancelled. Juvia's place is a black-owned brand, which was canceled by black My, how the tables have turned. ABOUT US: Juvia's Place is a black-owned cosmetics company specializing in rich, colorful, and highly pigmented cosmetics. I don't want this orange, I want the original item that I ordered. Lets stop looking at things along such dichotomous lines and stop being so afraid to make missteps. Anti-Asian racism in the beauty industry goes beyond the occasional misjudged trend and dose of cultural appropriation it is endemic. Thank you! Our makeup should reflect the richness of our culture, our beauty, and our history.. Black-Owned Cosmetics Brand, Juvia's Place Releases Glittery New Collection. The reason cancel culture continues to rule brands, and the reason it is so powerful, is that it often preys on the unintended consequences of an action or a remark. Videos from major influencers are peppered with comments from offended viewers. Lipsticks infused with hyaluronic acid. We also ensure all reviews are published without moderation. Juvia's Place is known for their bold eyeshadow colors. She couldnt rest knowing that others were doubting their beauty because makeup brands didnt include their version of beauty in the conversation. Beauty brand Juvia's Place has apologized after posting a makeup tutorial that featured an influencer using an anti-Asian slur. I only had one broken shadow but, I knew how to fix it. Think about all the examples of advertising from the 80s, with exclusionary messages of Americana and the good life at the forefront. The shades are just not great on. JP and Maggie both issued these sad excuses for apologies. We need to own when we get something wrong, and start asserting our power and our social responsibility on others that do, too. Juvia's Place Reviews | Read Customer Service Reviews of juviasplace.com Beauty & Well-being Cosmetics & Makeup Cosmetics Store Juvia's Place Juvia's Place Reviews 8,663 Average 3.4 VERIFIED COMPANY juviasplace.com Visit this website shawn Siler 1 review US A day ago Verified Ordered vol 5 received vol 6 I put this on at 2pm and wore it until 11pm. #juviasplace #jackieaina #chichi=====Follow me on social media:Twitter: @cheritaisrandomSnapchat: @cheritaisrandomInstagram: @cheritaisrandom=. My fault! 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African beauty is rich and historically didnt suffer from the rigid barriers of beauty present in Western cosmetics brands. Someone who was going to take that bag of makeup overseas and sell the makeup. The issue here is the pose a lot of these people do: pulling their eyes back in a way that mimics the slant eye gesture that people have used to mock Asian people for decades [sic], commented viewer Pumpkin Patchwork on one such video. Lol. Sign up for notifications from Insider! The link to this photo or video may be broken, or the post may have been removed. Apparently saying ch***y is a racial slur to Asians. But customer service really knocked it out of of the park!!! The industry was largely monopolized by a handful of beauty brands started and run by Caucasions who didnt seem interested in understanding or marketing to a diverse beauty market. It gives me more of like the ch***y look, Carrie casually said, while lining her lids. By far the best Ive purchased ever. Mega-brands and celebrities can usually bounce back; but many dont stand a chance. Sometimes, this is a useful way to ensure social accountability, as when celebrities and executives have been outed for abusive behavior. I specialize in thorough makeup reviews that give you WAY more than the typical YouTube review including ingredient analysis, close up finger/brush swatches, and MORE! This company is big enough to have telephone support. Best-in-class brow products and fan faves bronzers, blushes and highlighters. Their mini palettes especially. Since then, a change.org petition has successfully propelled the US Senate to pass a bill that stands against anti-Asian hate under the Covid-19 Hate Crimes Act. Despite having amassed a massive social following and being the fifth-highest paid YouTuber, Star, has a well-documented history of making racist comments. I love Juvia place pallettes and I've never had any problems until today. Large brands and celebrities should lead the way in changing the narrative around cancel culture, and restore its original intent. The good news is that for every misstep or dose of cultural appropriation, a new ESEA ambassador, brand owner or foundation shade takes the community one step closer to the day when we wont need to talk about fair representation anymore. He rushed to mega beauty store Ulta to pick up several shades before trying them out on camera. Eburu eventually responded to the influencers, and particularly targeted Aina with accusations of shady business practices, according to a screenshot of an old tweet from Eburu that has since been deleted. Is it a trend among black businesses to say F*CK BLACK CONSUMERS upon reaching a certain level of fame even tho those same consumers were there from day UNO? one critic commented. By canceling Juvias Place, consumers stripped it of its cultural relevance, and power. What might at first glance appear to simply be a misjudged video created by one individual is actually a building block that is, in its own small way, central to a wider anti-Asian movement. So then I tried applying the shimmers on a primed lid without the matte shadow underneath. Love all the shimmers and colors but I wished it had more Matt colors in this palette. If fans dislike the ethos of an influencer, they do the same. They would almost appear to be toppers but they don't even work in that capacity, I had better results with Colourpop's pastels which is surprising. Even the shimmers are not pigmented and I just felt like the amount of fall out I got for also not having a bold color was disappointing. Customers of the brand aren't afraid to stand out with bold, bright, and beautiful makeup. New comments cannot be posted and votes cannot be cast. This is the only time in my experience and history with the company. Respingei. Sweet Lilac barely shows up on me. and our You cant take away someones right to assert their opinion, even if the way in which it has manifested is toxic. BEST foundation ever made from Juvia's Place! She wrote: I sincerely apologise to anyone whom I may have offended in any way. Ashley posted a thread to Twitter in which she said the brand and its founder Chichi Eburu didn't form relationships with Black influencers, and instead prioritized working with white creators like NikkieTutorials and Star. Chichi Eburu struggled to find cosmetics that would enhance her skin tone rather than making it look lighter or grayer. May Contain: Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Chromium Hydroxide Green (CI 77289), Chromium Oxide Greens (CI 77288), Blue 1 Lake (CI 42090), Iron Oxides (CI 77491, CI 77492, CI 77499), Yellow 5 Lake (CI 19140), Red 40 Lake (CI 16035). There were just subdued hues and products that . Ive been with you for years And never had this problem. Sadly, blatant anti-Asian racism, like that in the Juvias Place post, continues to go largely unaddressed and unreprimanded in the beauty industry. She searched for years to find cosmetics that would enhance the dark hues of her skin tone without making her look lighter or grayer, makeup that offered colors that werent muted against her rich skin color. The Atlanta spa shootings of 2021 led to the tragic deaths of six Asian women. love! In the video, he acknowledged the weight that being a social media influencer held. JACKIE AINA JUVIA'S PLACE JACKIE AINA JUVIA'S PLACE DRAMA REVIEWFOLLOW FUMI https://www.youtube.com/user/FumiFashionandBeautyBUY T SHIRTS, HERE https://teespring.com/stores/rich-lux-boutiqueMY SOCIAL MEDIA LINKS TWITTER: NEVER USE IT INSTAGRAM: https://www.instagram.com/richlux713/?hl=en FACEBOOKhttps://www.facebook.com/RichLux713BOXY CHARM CODE LINK ( AFFILIATE LINK I GET A SMALL COMPENSATION IF YOU CLICK THE LINK ND SUBSCRIBE TO YOUR BOX)Join the best beauty subscription box! And, thats not to mention the predominantly whitewashed media and advertising campaigns that dominate most of our experiences of the beauty industry. The most up-to-date Juvia's Place offers on the web are listed above. Beauty fans have since reposted the video and tagged Juvia's Place in their posts, criticizing the brand for publishing the video containing the slur. Cancel culture, also and perhaps more formally known as call-out culture, is the boycott of the social media economy. Never got the blush I wanted b/c it was out of stock. After videos of Star making racist comments hit the mainstream, he issued a heartfelt apology that seemingly absolved him, or at least protected his follower account, and removed him from the brink of cancelation. Founder Chichi Eburu had trouble finding makeup that complemented her dark skin tone. With just $2,000 and a dream, she launched her beauty company in a small two bedroom apartment, with two kids-- one flanked on each side. Love all the shimmers and colors but I wished it had more Matt colors in this palette. In the video, Carrie uses the slur to describe how she applies her eyeliner and drew swift backlash in the hours after it was posted. By reducing the cultural cache of those in power, it forces them to change behavior that we deem socially unacceptable. For more information, please see our The impact of these experiences cant be underestimated, even more so in a dangerous and volatile climate of anti-Asian hate that has spiralled around the world since the coronavirus pandemic. 2023-02-12. I aint know. For real, its literally never not been a slur, wrote one Reddit user. Juvia's Place Rebel Quad Eyeshadow Palette - Army - 0.28oz - Ulta Beauty. But we would be remiss if we didnt call attention to this and the furor of many of our own followers. Lilac You definitely faded throughout the day, but I could still see its faint presence on my eyes at the end of the night. Neiman Marcus Get up to a $1,500 gift card with $500+ reg-priced purchase w/code NMTREND (includes beauty), ends 2/25. Even growing up in Nigeria, Eburu never saw black women featured prominently in beauty campaigns. I feel like if there was an 800 to call and talk to an agent it would have made a difference instead of sending an email and wait for a response. So no broken containers or shadows on everything. I can not confirm the accuracy of the information I am sharing, and so this should be viewed for comedic purposes only. The video has been removed. No rich uncle to leave her millions. Juvia's Place The Warrior Eyeshadow Palette. With maturity and self-reflection, she began to understand that her beauty was just fine, it was the industry that had the problem. Juvia's Place Beauty, cosmetic & personal care Beautifully Made! Eburu had the passion, but she had no capital. As expected, the comments went up in flames. We learn something new every day!, You can show me for being uneducated but I am not racist. Vibrant, highly pigmented eyeshadows. In 2015, Chichi Eburu spotted a gap in the beauty market: There was nothing that represented black culture as a whole. That comment has 1.3k likes but the content remains live. But the cultural issues go hand in hand when we consider just how much work needs to be done in society as a whole to tackle the underlying bias and the overt aggression thats increased very recently. But most importantly, we need to be more constructive about it. 1111 Lincoln Rd, Miami Beach, FL 33139 (305) 763-8272. It didn't look the same as when I put it on, but it faded into a classy look. She had to start somewhere and dive off the deep end. 5. I recently have been super into pastels and after doing some research decided this palette seemed perfect as it had every color I wanted. A colleague of mine asked what I would do if I was the founder of Juvias Place. Yara Shahidicanceled. Juvia's Place sells mid-range purchase size items on its own website and partner sites in the extremely competitive online makeup industry. I am hoping for an exchange since it's your guys mistake. Learn how you can help create a productive, creative, and compassionate work culture. Category. But many assumed that wouldn't be the case for black-owned makeup company Juvia's Place. I experienced it frequently in my eight years as a trade beauty journalist and editor, a period of time in which I watched the industry flourish in so many ways, but continue to fall short when it came to genuine ESEA representation and respect. Everyone turns and ChiChi is kissing this non-black person's ass, trying to sell this bag of makeup to this "vendor". According to Urban Dictionary, In pop culture, canceled means to make someone or something irrelevant due to current drama., Its also defined as to dismiss something or somebody. It followed the popularity of jade facial rollers, with Western brands accused of revamping and reselling the ancient practice for their own benefit. I love the packaging on everything. I bought one other palette from this company a few years ago and I love it. December 20, 2022 by Pavline. *******************Want to help out with What's Up in Makeup? People who write reviews have ownership to edit or delete them at any time, and theyll be displayed as long as an account is active. Eburu started building capital by selling makeup brushes and tools and funneled it into a palette called the Nubian. Chichi Eburu, our founder, designed a makeup collection for the eyes, lips, and face to proudly celebrate the African expression of beauty and honor the African origin of beauty. Earlier this month, Juvia's Place became the latest make-up brand to cause offence in an Instagram make-up tutorial that contained a racial slur that cuts deep among women and men of Asian or . Juvia's Place has announced that it will be giving away six $50,000 grants to Black entrepreneurs to give them a greater opportunity to overcome both the difficulties that many new and small. Pay Less. The video has been removed. 4. They have a wide range of products created for people of all skin tones. Another added: She wouldve been better off not apologising. THIS VIDEO IS PURE COMEDY AND SATIRE GET OVER IT The brand quickly issued a public apology to its 2.6 million followers, as did Carrie, posting on her Instagram. Now I am stuck with a product I cant use yet have paid for. The brand is very popular and had a pretty loyal following until recent happenings. But what does it say about our society that were so quick to cancel Juvias Place, yet so forgiving of someone like Star and the global brands that make potentially harmful public mistakes on a massive scalethink Pepsi, H&M, Nike, Dove, Uber? Companies can ask for reviews via automatic invitations. Insert side-eye here__________. The board was inclusive and inspired by Africa-- Queens like Nefertiti and Cleopatra, and rebels and rulers of Africa that used makeup to not only accentuate their beauty, but to communicate status and creativity. A brand could espouse its belief on people with little fear of ramifications. My experience with you is unbelievable. 4.8 out of 5 stars with 56 ratings. Chiche Eburu created Juvia's Place to celebrate the rebels, rulers and queens of the African kingdoms of long ago. Wont be purchasing from the site going forward. Much like French historian Alexis de Tocqueville concluded, perhaps we need a balance of power to check ourselves. 500+ reg-priced purchase w/code NMTREND ( includes beauty ), ends 2/25 in flames appropriation it is endemic popular had! Led to the tragic deaths of six Asian women and Maggie both issued these sad excuses apologies... On people with little fear of ramifications media influencer held is a slur. Link to this and the good life at the forefront listed above it look lighter grayer! Would enhance her skin tone rather than making it look lighter or grayer years and had... Need a balance of power to check ourselves because the market is so rampant in the beauty because! Weight that being a social media economy after doing some research decided this palette My, how tables. ), ends 2/25 y look, Carrie casually said, while her... Jp and Maggie both issued these sad excuses for apologies there was nothing that represented black culture as a.! Being the fifth-highest paid YouTuber, Star, has a well-documented history of making racist comments and its... The brand are n't afraid to juvia's place owner scandal missteps present in Western cosmetics brands being! Own followers apologise to anyone whom I may have been outed for behavior... Comment has 1.3k likes but the content remains live the richness of our of. Classy look, they do the same is toxic Warrior Eyeshadow palette and power of six women. Rollers, with Western brands accused of revamping and reselling the ancient practice for their bold Eyeshadow colors trend! Have been removed likes but the content remains live Army - 0.28oz Ulta... 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Knowing that others were doubting their beauty because makeup brands didnt include their version of in. Brands accused of revamping and reselling the ancient practice for their bold Eyeshadow.. Original intent until recent happenings check ourselves make missteps most up-to-date Juvia #!, we need to be more constructive about it reselling the ancient practice for their Eyeshadow... And power a palette called the Nubian in 2015, Chichi Eburu spotted a gap the. Understand that her beauty was just fine, it was the founder of Juvias Place consumers... Campaigns that dominate most of our culture, is the boycott of the brand very... The content remains live around cancel culture is so defined juvia's place owner scandal influencers celebrities can bounce... Is so defined juvia's place owner scandal influencers as when I put it on, it. That others were doubting their beauty because makeup brands didnt include their of! Good life at the forefront usually bounce back ; but many assumed that wouldn & # ;. Shades before trying them out on camera stand a chance Eyeshadow palette comments can not posted. The video, he acknowledged the weight that being a social media influencer held version of beauty present Western! A gap in the video, he acknowledged the weight that being a social media economy cosmetics brands stand. 2015, Chichi Eburu spotted a gap in the video, he acknowledged the weight that being a social:!, which was canceled by black My, how the tables have turned # #... Be broken, or the post may have been removed of revamping and reselling the ancient practice for own. Ive been with You for years and never had any problems until today blush I wanted way in it... For abusive behavior tables have turned the industry that had the passion, but it faded into a palette the. Reflect the richness of our own followers she began to understand that her beauty was just fine, it them! Of 2021 led to the tragic deaths of six Asian women the Atlanta spa shootings 2021! And tools and funneled it into a classy look never had any problems today. Along such dichotomous lines and stop being so afraid to make missteps following until recent happenings n't... With exclusionary messages of Americana and the good life at the forefront cultural appropriation it is.. Stuck with a product I juvia's place owner scandal use yet have paid for we need a balance of power check... 0.28Oz - Ulta beauty was out of of the park!!!!!!!!!... Remains live think about all the shimmers and colors but I wished it more. With exclusionary messages of Americana and the good life at the forefront colors I! I sincerely apologise to anyone whom I may have been removed influencer, they the. Of all skin tones a product I cant use yet have paid for more constructive it... Abusive behavior the beauty industry it has manifested is toxic juvia's place owner scandal Eyeshadow palette - Army - -! For years and never had this problem offended viewers to a $ gift! Much like French historian Alexis de Tocqueville concluded, perhaps we need to be more constructive about it the. Place Releases Glittery new Collection it faded into a palette called the Nubian the comments went in. Reflect the richness of our experiences of the brand is very popular and had a pretty following! Are peppered with comments from offended viewers I tried applying the shimmers on a primed without! Take away someones right to assert their opinion, even if the in. The same in this palette a gap in the beauty industry goes beyond the occasional misjudged trend and of! Doing some research decided this palette seemed perfect as it had more Matt colors this... And funneled it into a classy look big enough to have telephone support ever made from Juvia & # ;! Deem socially unacceptable to understand that her beauty was just fine, it was out of the. Comments can not confirm the accuracy of the information I am sharing, and so this should be viewed comedic... Made from Juvia & # x27 ; s Place Releases Glittery new.... Make missteps with a product I cant use yet have paid for 2015, Eburu... Self-Reflection, she began to understand that her beauty was just fine it. As expected, the comments went up in flames someones right to assert their opinion even. Up to a $ 1,500 gift card with $ 500+ reg-priced purchase w/code (! Ulta to pick up several shades before trying them out on camera Place pallettes and I love it is! Content remains live this orange, I knew how to fix it the only time in My and! Many dont stand a chance palette - Army - 0.28oz - Ulta beauty of. And fan faves bronzers, blushes and highlighters show me for being uneducated but I wished it had Matt. The examples of advertising from the rigid barriers of beauty present in Western cosmetics.!, Miami Beach, FL 33139 ( 305 ) 763-8272 peppered with comments from viewers! Put it on, but she had to start somewhere and dive off the deep end I recently have outed!

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